Digital Revolution & Internationalisation

The continually changing economic, social, cultural and technological developments in our modern society influence the broader domain of communication in all its forms and expressions. The culture and society of the 21st century have been shaped and will continue to be shaped by these continual changes. This is expressed in the swiftly increasing industrialisation, mobility, globalisation, consumerism, changes to living and working patterns, and the availability of the existing and new digital technologies. There is talk of a digital revolution that is having an enormous impact on everyday society. The current age of ‘hypermedia’ is rapidly blurring the frontiers of information. There are few limitations in the spread, speed and size of the information. At the same time, the meeting of all kinds of media platforms provides a worldwide accessibility, production and consumption of this information. This results in us being continually confronted with new knowledge, cultures and population groups far removed from the trusted physical and geographical environment in which we live. The worldwide media landscape influences the manner in which individuals, societies and countries view each other and interact with each other. It influences the context in which CMD students operate as internationalisation is an integral part of their knowledge development and knowledge application.

“The Internet Age has been hailed as the end of geography. In fact, the internet has a geography of its own, a geography made of networks and nodes that process information flows generated and managed from places. The unit is the network, so the architecture and dynamics of multiple networks are the sources of meaning and function for each place. The resulting space of flows is a new form of space, characteristic of the Information Age, but it is not placeless: it links places by telecommunicated computer networks and computerized transportation systems. It redefines distance but does not cancel geography. New territorial configurations emerge from simultaneous processes of spatial concentration, decentralization, and connection, relentlessly laboured by the variable geometry of global information flows. “. Manuel Castells.