The first Communication & Multimedia Design (CMD) study was set up in the Netherlands in 2000. This university of applied science wanted to meet the growing demand for creative professionals who work at the cutting edge of design, technology, media and communication. This demand has not diminished over the years, but it has become more specific. There is currently a clear need for creativity and a people-orientated mode of thinking and working that continues to be inspiring and motivating. A mode of thinking and working that makes permanent innovation possible. Nowadays this is referred to as ‘creative technologies’.
The field does not stand still and this has been true of recent years. New professions and application areas are still appearing within the CMD domain. Through these developments, it has been necessary to continually renew the CMD professional and competency profile, first established in 2008. For this reason, the twelve CMD studies, in consultation with the professional field, worked on the new professional and competency profile in 2011. The profile came about under the auspices of the International Network of Communication & Multimedia Design (INCMD), the platform in which the twelve studies have been united.


The curriculum of the Communication & Multimedia Design studies differs at each university of applied sciences. However, the global format of the CMD studies in the Netherlands is given below.
Foundation Year (year 1)
All the universities of applied sciences have a broad foundation year in which attention is given to all the aspects of design, technology and communication. Subjects on offer include: communication theory, user-centred design, human computer interaction, internet standar